Sydney-Melbourne Touring Inc is a strategic partnership marketing alliance between
Tourism Victoria and Destination New South Wales. The alliance is also supported by
many regional tourism organisations along each of the key touring routes.
The Sydney-Melbourne Touring Strategic Marketing Program gives its members and
product partners access to the increasing number of international visitors taking this
option via a comprehensive marketing program. Targeting the international travel trade,
the program aims to increase global awareness of Sydney to Melbourne touring options,
encourage additional international visitation and increase the level of partner product
sold through international wholesalers. Various itineraries are featured in over 50 key
trade wholesale programs worldwide, with the UK, Europe, New Zealand, North America
and South East Asia being the strongest self-drive markets.
Download the PDF here:
Download a copy of Sydney-Melbourne Touring's key achievements from June 2009 - June 2013 here.
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Drive from Sydney to Melbourne and Melbourne to Sydney for a memorable roadtrip. Find activities and accommodation along the coast and inland. Meet the wildlife, enjoy the food and wine and stay at some wonderful, welcoming cottages, guesthouses, camp grounds and motels. Plan your holiday now.